How we work
Our Approach
We act as an extension of your team and communicate with you every step of the way.
Let’s create the next generation of products together
Whether you need to expand your own in-house capabilities, bring in a new skill set, speed up your time to market, or move your startup idea in the right direction, we offer an experience you can count on.
Our experts guide you through every step of the product development life cycle to get you to a successful launch and beyond. We work knowing that you bring a key component to the table: the knowledge of your market and customers allows us to brainstorm applicable ideas and co-create something that meets your needs now, while making sure you can also support your product in the real world in the future.
Throughout our process, we
- Emphasize continuous collaboration
- Brainstorm concepts with you
- Match the right team member to the project
- Focus on the needs of the user
- Validate using prototypes
- Ensure design for manufacturability
- Roadmap future product states
Our process
Four pillars, one team
01
Discover
We learn your business, challenge ideas, and refine your goals into something concise and measurable.
02
Innovate
In-house, on-site teams deliver creative design and engineering, with the same people from day one.
03
Iterate
A fail-fast mindset and in-house prototyping help us improve on every small success.
04
Support
We prepare you for launch and stay with you afterward to keep customers loyal.
01
Discover
There is always something new waiting to be discovered at the start of every project. Our first step is to sit down and learn about you and your unique business needs. We explore the best way we can augment your team to deliver a solution that is practical and sustainable as we begin the product development journey together.
We begin with brainstorming sessions early on. Here, we collaborate to gain background knowledge, challenge your ideas, provide our input, and help refine your goals into something concise and measurable.
What’s included
- Value proposition definition
- Problem & opportunity definition
- Customer journey mapping
- Technology research
- User research, personas & interviews
- Conceptual designs
02
Innovate
In a world obsessed with outsourcing and remote staff, i3 challenges the status quo by keeping our teams in-house and on-site. You can trust that the people you meet on day one will be working alongside you throughout your project.
Having the right people in-house and on-site leads to more creative thinking and better collaboration, and it fosters trust between teams, so we can create amazing designs and feats of engineering.
Where we innovate
- Internet of Things (IoT)
- User experience design
- Renders & visuals
- Mechanical engineering
- Industrial design
- Electrical design
03
Iterate
Product development is not about getting the perfect solution the first time. It’s about improving on each small success through continuous learning. We work with a fail-fast mindset to learn quickly which solutions won’t work, so we can deliver results with confidence.
We seek out opportunities for iteration and have invested heavily in our people and facilities to give you easy access to:
In-house capabilities
- Rapid prototyping services
- Quality assurance & testing
- Engineering analysis
- Usability testing
04
Support
Product launch is an exciting time, and we prepare our clients by coordinating tooling resources, facilitating cloud-based server setup, and providing packaging design and instruction manual development. We also know that it takes attention to detail and ongoing support to keep customers loyal.
That’s why in 2018 we developed our own remote support tool specifically for connected IoT products, which we now offer to our clients. Our internal teams also use it to troubleshoot prototype devices in the field on behalf of our clients.
Learn more about Reach from Cygnus



