Our Approach

We act as an extension of your team and communicate with you every step of the way.

Let's create the next generation of products together

Whether you need to expand your own in-house capabilities, bring in a new skill-set, speed up your time to market, or move your startup idea in the right direction, we offer an experience you can count on.

We emphasize continuous collaboration validate using prototypes ensure design for manufacturability roadmap future product states focus on the needs of the user match the right team member to the project brainstorm concepts with you throughout our process

Our experts guide you through every step of the product development life cycle to get you to a successful launch and beyond. We work knowing that you bring a key component to the table.  The knowledge of your market and customers allows us to brainstorm applicable ideas and co-create something that meets your needs now while taking steps to make sure you can also support your product in the real world in the future.

Tap to learn more about each pillar of our process

Group looks at the tv during a large client brainstorm call


There is always something new that is waiting to be discovered at the start of every project. Our first step is to sit down and learn about you and your unique business needs. We explore the best way we can augment your team to deliver a solution that is practical and sustainable as we begin the product development journey together. 

We begin with brainstorming sessions early on. Here, we collaborate to gain background knowledge, challenge your ideas, provide our input, and help refine your goals into something concise and measurable.

  • Value Proposition Definition
  • Problem & Opportunity Definition
  • Customer Journey Mapping
  • Technology Research
  • User Research, Personas & Interviews
  • Conceptual Designs


In a world obsessed with outsourcing and remote staff, i3 wants to challenge the status quo by keeping our teams in-house and on-site. You can trust that the people you meet on day one will be working alongside you throughout the duration of your project. 

We believe that having the right people in-house and on-site leads to more creative thinking, improved collaboration and fosters a sense of trust between teams so we can create amazing designs and feats of engineering. We provide innovative solutions to product development challenges in:

  • Internet of Things (IoT)
  • User Experience Design
  • Renders & Visuals
  • Mechanical Engineering
  • Industrial Design
  • Electrical Design
Female industrial designer drawing on a tablet
Male waiting for sheet metal bending machine to produce a part


Product development is not about getting the perfect solution the first time. It’s about working to improve upon each small success through continuous learning. At i3 Product Development, we work with a fail-fast mindset to learn quickly what solutions won’t work so we provide results with confidence.

We seek out opportunities for iteration and have invested heavily in our people and facilities to offer you easy access to:

  • Rapid prototyping services
  • Quality assurance & testing
  • Engineering Analysis
  • Usability Testing


Product launch is an exciting time and we prepare our clients by coordinating tooling resources, facilitating cloud-based server setup, providing packaging design and instruction manual development too. We also know that it takes attention to detail and ongoing support to keep customers loyal. 

That’s why in 2018, we developed our own remote support tool specifically for connected IoT products which we now offer for our clients. Our internal teams also use it to troubleshoot prototype devices in the field on behalf of our clients.

i3 employees review materials options for a product

We Are Ready To Work Together